Make your brand memorable by constantly placing it in front of your followers. Being consistently active on all platforms of social media stops your post from being lost in your followers (seemingly) never ending feed. Constant, relevant social posts will result in consumers subconsciously thinking about your brand and could lead to potential sales and/or interest in your product offering.
Although this might seem like an insignificant detail, using the same handle across all social channels can be crucial to your growth. Sustaining a consistent brand name throughout will ensure consumers can find your company with ease.
There is no better endorsement than satisfied customers. Re-posting positive content creates free, authentic advertising which is a great addition to company-based marketing methods. This content will instill trust for potential buyers as it comes from a credible, non-biased source.
Interacting with your current connections by liking, commenting and sharing their posts will help you build solid relationships with consumers. Also, this can lead to additional followers by displaying a positive online image.
To maintain a strong social presence, knowing your social media audience is extremely important. Learning what content your followers want and understanding their needs is key. Publishing content that you know your audience will benefit from will increase engagement on your posts. By establishing that personal connection, your followers will be more receptive to your marketing message.
A hashtag is a metadata tag used across all social network sites. Hashtags allow users to find the content they want through the topic they place within the tag. This can be an efficient way of pushing your product/service to a wider audience. Meeting the needs and wants of social media traffic is a great method of increasing your following, as your page is matching their requirements.
Social trends are ever evolving and so you have to stay aware of what’s relevant and for how long. Keeping up to date and understanding what’s popular is a great way to engage with your current, and target audience. If you’re interested in finding out what we trends we predicted for 2019, we’ve put together a digital guide highlighting 5 to watch this year.
If you need help with your social media marketing strategy, why not get in touch with our team on 0800 084 3086 or by emailing email@example.com.
We begin with a full audit of your social strategy, analysing your reach and engagement levels, monitoring brand sentiment, and pinpointing where your activity is working and where it’s struggling. From there, we create the solution that is right for your brand, your business objectives, and ultimately, your audience.