Founded in 2009, Collabco are the creator and provider of myday, a student dashboard used by many leading educational establishments in the UK. Adorned by Further Education and Higher Education professionals alike, myday is a customisable Digital Campus that collects, displays and pushes information from disparate IT systems in order to drive student engagement, participation and retention.
The myday platform works by leveraging all existing IT investments by bringing them together onto one customisable tiled interface. Using adaptable features, the platform allows a user to execute targeted communications empowering their institute to recruit, engage, connect and retain both students and staff alike.
We were approached by Collabco in order to refresh their online presence, which includes a bespoke web-build for both Collabco and myday, in addition to an all-encompassing international digital marketing strategy.
As part of the project, we will complete a full digital audit of all existing channels, analysing the user experience in detail, in order to produce a marketing tool that is both simple and easy to navigate whilst demonstrating technical proficiency.
Tracy Dabbs, Marketing Manager, said:
“From the first introductory conversation I felt completely at ease due to the warm and friendly nature of the Kolodo team. I was comforted that they completely understood the position we were in as a growing business and they confidently explained how they had helped many companies in positions similar to ours.
They immediately offered some sound advice and we have been building on that advice since. Kolodo are considered part of the team now and we thoroughly enjoy discussing ideas for campaigns and initiatives with them. We very much look forward to seeing the results of our new partnership!”
We’re delighted to be working with Collabco and can’t wait to share the results.