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31

May

Google AdWords can dynamically test headlines thanks to recent update

Google AdWords can dynamically test headlines thanks to recent update
Google AdWords new responsive search ads can now show up to three headlines thanks to recent update.

The new ad format allows users to set up an ad with multiple headlines and several descriptions. Google will then begin testing different combinations in a bid to identify the one most likely to convert.

Google’s new responsive search ads are now in Beta in AdWords, though not available to all advertisers yet. Image courtesy of searchengineland.com.

This new features falls in line with Google’s push towards automated ad rotation optimisation, encouraging advertisers away from manual A/B testing.

What are the benefits?

  • Having several, interchangeable ad groups means you will have the opportunity to compete in more auctions with a higher key word rate.
  • The move towards machine-led learning models alleviates the pressure from creators.
  • You can now show up to three headlines instead of two.
  • You can now show up to two 90-character descriptions instead of one, 80-character description.

As the new responsive search ads are still in beta in AdWords, they are not available to all advertisers yet. However, given the drive towards automated testing, we can expect this to be available to all sooner rather than later…