Up until recently, the maximum characters allowed in the meta description tag stood at 160. Now, it’s up to 320, a huge 65% increase. This is a big change, and one that requires a response to stay ahead.
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In a statement, Google revealed the method behind the change:
“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”
From a content and digital marketing approach there is a lot that you can do with this space. Simply increasing the description of your article can result in improving your organic rankings and achieving a higher click through rate.
If you need any help with your search engine optimisation strategy, or wish to discuss your website with our specialists, give us a call on 0800 084 3086.