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Google increase length of meta descriptions by 65%

Google increase length of meta descriptions by 65%
As the digital landscape constantly evolves, Google has officially announced the roll out of increased meta description lengths in search engine results pages (SERPs).

Up until recently, the maximum characters allowed in the meta description tag stood at 160. Now, it’s up to 320, a huge 65% increase. This is a big change, and one that requires a response to stay ahead.

Below is the meta description for our homepage before the change:

Liverpool & Chester web design and digital marketing agency with 45+ years experience. We’d love to hear from you! Call our team today on 0800 084 3086.

And here’s what it looks like with 320 characters:

Multi award-winning web design, development and digital marketing agency with offices in Liverpool & Chester with over 45+ years experience. We pride ourselves on your success, working to exceed your expectations and deliver the best results and customer service around. Call our team today on 0800 084 3086.

In a statement, Google revealed the method behind the change:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

So, what does this mean for you?

From a content and digital marketing approach there is a lot that you can do with this space. Simply increasing the description of your article can result in improving your organic rankings and achieving a higher click through rate.

If you need any help with your search engine optimisation strategy, or wish to discuss your website with our specialists, give us a call on 0800 084 3086.


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