Over the past few years the business has evolved, selling a variety of furniture which spans a lot more than just beds. Therefore, the business will be rebranded as Grosvenor Furniture, and will continue to retail some of the most luxury dining room, living room, office and bedroom furniture available.
We will also be crafting a completely overhaulled, bespoke eCommerce website using the latest technologies for the business. The focus is on increasing conversion rate, whilst reducing overall bounce rate and drop-offs at the checkout stage. At the same time the mobile experience will be a key focus of ours, with 8 out of 10 users purchasing on a mobile device currently. During the final stages of the build, we’ll also be completing a full technical optimisation with a focus on speed in a bid to improve organic rankings.
We’re looking forward to the Discovery Workshop planned in the next couple of weeks. Watch this space!