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15

Jul

We launch a game for Kwik Fit to highlight the dangers of texting while driving

We launch a game for Kwik Fit to highlight the dangers of texting while driving
We’re excited to announce that we’ve been appointed by Kwik Fit to work on an interactive game as part of a campaign to highlight the dangers of texting while driving.

The game, which has launched this morning, shows the inside of a car whilst the user waits for a stop sign to appear. The aim is to tap on their phone or any key on their keyboard when the ‘stop’ sign appears, which logs a reaction time. The second time around, the user is asked questions on an iPhone on the screen to divert their attention from the road as if to mimic texting.

Josh, Managing Director, said:

“This is a brilliant initiative to be involved in and we hope the game will help reinforce the message behind Kwik Fit’s campaign and make people think twice before sending a text when behind a wheel.”

Fancy a go? Play the game now »