The brief was to build a website that showcased us as a business, and demonstrated our very special ethos and team, along with practicing everything we advice. This includes best search engine optimisation techniques, super-fast load speeds and a huge focus on user experience.
After weeks of hand-coding, writing content and testing, we’ve designed and developed a bespoke website within the WordPress content management system that is super-fast loading, fully responsive (optimised for desktop, tablet and mobile screen-sizes) and loaded up with features and functionality. We’ve thought long and hard about user experience and best search engine practices too – after all, we practice what we preach.
We strongly believe in the evolution of a website, rather than the re-design, re-design, re-design approach. Websites are there to be constantly worked on, improved and added to, to better the user experience every single day. What is there one year may well be different to the next, however all through evolution and change, rather than re-building the entire site when things need a tweak.
We’ve adopted this approach with our website – we’ve launched a fantastic base, and we’re now working on case studies, new pages and interactive features which will be launched over the coming weeks. We’re introducing features such as A/B testing to change colours, form fields and swap elements around for some users to test which approach works best.
We’re looking forward to hearing your thoughts and feedback, and of course, if you spot any typos or broken links, please let us know! Thank you.