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Why is social media marketing important in 2018?

Why is social media marketing important in 2018?
Did you know that in 2017 Facebook influenced 52% of consumers’ online and offline purchases, up 16% from the previous year?

Whilst the power of social media may come as no surprise to many of us, there are still a number of businesses shunning this useful marketing tool. Join us, as we uncover why social media marketing is important in 2018.

Brand Awareness

In the digital age, social media marketing is one of the most stress-free and profitable digital marketing platforms that can be used to increase your brand awareness. Whether its syndicating your content or allowing existing customers to become better acquainted with your brand, your social media networks provide new channels for your brand’s voice and services.

Improved Engagement

The more mediums you use to communicate with your customers, the better. By connecting with both existing and potential clients, you are more likely to upsurge customer retention and loyalty. Whilst social media is a great tool for introducing your product or service, it is also just as effective for promotional campaigns.

Marketplace Awareness

Whilst outbound marketing can prove successful in some instances, one of the most successful ways to determine both the needs and wants of your customers is marketplace awareness. By observing activity on your social media networks, you can monitor customers’ interests and opinions that you may not otherwise know. As a cost-effective research tool, social media can help you obtain valuable information and a better understanding of your industry in the eyes of the consumer. Once you build up a large following, you can then use additional services to closely examine your findings.

Improved Rankings

Having a social media presence is fast becoming a vital factor in calculating SEO rankings. Whilst keeping your online presence optimised will only aid your quest, sharing content on social media platforms will help to validate your identity and brand.

More opportunities to convert

Every blog post, video, image or comment you share on social media is a chance for someone to convert. Whilst not every interaction will lead to a conversion, every positive experience will increase the likelihood. Humanising your brand and interacting on social media allows people to see the personable side to your company or service.

Decreased marketing costs

Investing in social media marketing is a sure way to decrease your existing marketing costs. According to Hubspot, 84% of marketeers found that as little as six hours of work per week was enough to generate a significant increase in traffic. If you could lend just one hour a day to developing your content strategy, you could start seeing results for your efforts.

If you require help with digital marketing, you can get in touch with our team of qualified experts in Liverpool by calling 0800 084 3086 or emailing