Google My Business has grown from focusing just on Google Maps, to being a key player within Search Engine Results Pages (SERPs). Localised searches for your business now show more information about you and your services or products directly within the search results pages, helping drive more traffic through to your website. The same information about you also shows when somebody searches for businesses on Google Maps.
The information covered within the Google My Business area is vast. Making full use of it can be the difference between a user getting in touch and navigating elsewhere. Being set up on Google My Business allows you to dominate the first page of results by being the biggest feature when relevant keywords are searched for.
Using Google My Business, you can log in and add your address and telephone number (which uses click-to-call on mobile devices), and links through to Google Maps for users to get directions. You can also add photos, opening hours, social media channels and website address. It also allows your customers to review your products or services directly to Google.
Google My Business is free to use, and once it is set up will share useful statistics with you, such as how many users ‘click-to-call’ or ask for directions, as well as the number of people who clicked through to your website through the listing.
Take a look at our Google My Business Account here.
If you need a hand setting it up, or want some advice into what to add into here, give our team a call on 0800 084 3086.