Launched in 2010, Scale Model Shop began with the aim of offering fellow modellers unbeatable customer service and competitive prices on their hobby products. Fast-forward 8 years and this industry leading eCommerce store needed a website that both reflected and facilitated their rapid expansion.
With a website written in Magento 1.9, they approached us with the goal of overhauling their digital presence to ultimately improve user experience and to increase conversion rate. The new website has been developed within WordPress and WooCommerce, allowing fully future-proofed eCommerce functionality, as well as the ability to make edits in-house quickly and easily.
It features an array of bespoke functionality including a waitlist, wishlist, integration with email marketing platforms, complex shipping routines and gift vouchers, in addition to integration with Google Analytics including eCommerce tracking and bespoke Google product feeds into the Merchant Centre ready for Google Shopping adverts.
If you’d like to know more about the new website, you can see visit it, here.