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What is responsive, and why does it matter so much?

With more and more people using their smartphones and tablets over desktop computers, it has become absolutely imperative to create a website that works across all platforms.

Having a responsive website means it will adjust to the device it is being displayed on, whether this is a mobile phone, tablet, laptop, desktop computer or 50″ TV! The website will remain user-friendly and respond to the changing environment – this also means that you are saving time, as you only have the one website that you have to keep up to date rather than a separate mobile website in the earlier days of mobile.

The usage of smartphones and tablets has increased dramatically, and has actually overtaken the amount of people that search on a desktop this year. 56% of all internet traffic is now via a smartphone or tablet! Responsive websites make it user friendly to browse, book, purchase and more, whether you’re using your thumbs or a mouse and keyboard. From a statistics perspective, making a website responsive will help to lower your current bounce rate.

Recently Google stated that having a responsive website can help with your Search Engine Optimisation (SEO) strategy due to it creating an overall better User Experience (UX). The easier your website is to use, the more chance you have that the customer will want to use the services you are providing or purchase/book online. It is now confirmed that responsive/mobile-friendly is a ranking factor and will influence your natural search rankings. It’ll also help if you’re running an AdWords or Social Media advertising account.

Test your website here with Google’s Mobile-Friendly Test tool.

If you would like to know more about responsive websites, or you’d like to consider making your website responsive or merging your desktop and mobile websites into one, feel free to give our team a call on 0800 084 3086. We’d love to hear from you.


If you enjoyed reading this article, why not take a look at some of the others we’ve written? If you’re interested with the latest digital news, trends, advice and much more, then head over to our journal!