Before deciding upon a relevant channel for your business, first you must outline your precise business goals and how this relates to social media marketing. For example:
What do you hope to achieve in the short-term and long-term from investing in social media?
If your goal is to generate 1,000 followers in the first six months, this will help to determine a realistic budget. If you’re an e-commerce business whose your goal is to generate revenue, it’s likely that this will scale up overtime and so, £10,000 in your first year might be more realistic than generating a six figure sum. Understanding precisely what you hope to achieve from social media marketing will allow you to create an effective strategy for your business.
What kind of budget can you afford, and are willing to spend?
Answering this will allow you to determine a feasible amount of time that can be dedicated towards utilising each channel, both on a monthly and annual basis. If you’re not seeing the ROI you’d hoped for, this may need readdressing at a later stage…
As with anything, social media is largely susceptible to trends. In order to get the most out of your presence, it’s essential to determine where your customers and prospects are. If, on the whole, they don’t use Facebook – then running paid advertisements could be a waste of time. To combat this, observe what people are talking about via search. How badly do they need your products? What are their pain points? Monitor keywords that are relevant to your brand and develop your strategy from there.
Assuming your business is new to social media, we’ve compiled a brief overview of the most popular social media channels and their individual benefits for your business.
When it comes to Digital Marketing, Snapchat is a particularly effective channel for reaching the Millennials segment (aged 15-29). Snapchat boasts over 180 million daily active users and is the most-used platform among those aged 12 to 24. If a younger demographic is part of your target audience, increasing your social media presence by using Snapchat for business will help you reach them.
Facebook is arguably the most popular social media network out there, which in essence gives you a good chance of capturing your desired customer. Built-in insight tools help users understand what the best times to post are, how many times posts are viewed, and when the page generated new followers to name a few…
Perhaps one of the most dominant trends in current digital marketing strategies is ‘visual marketing’. Instagram is wonderfully simplistic and the most personal of the mobile platforms. It’s full of potential for connecting with a brand on a more intimate level.
Generally, people use Pinterest to buy giving e-commerce businesses an incredible incentive to use the platform. The use of promoted pins and hashtag popularity provide businesses with an effective way to reach an extended audience.
Twitter is a core social network for research, engagement, and awareness for your brand. Studies have shown that Twitter has over 330 million monthly users who send over 6,000 tweets per second making Twitter perhaps the most effective platform to distribute your content.
Dubbed ‘the business social media channel’, LinkedIn can be considered as virtual networking. Typically, it’s easier to build authority and relationships here thanks to personal profiles and business accounts.
If you’d like help developing an effective social media marketing strategy for your business, why not get in touch with our expert team of marketeers by calling 0800 084 3086 or emailing your enquiry to firstname.lastname@example.org today.