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Website UX Design & Build

For Aperturent

Aperturent
Awwwards: Honorable Mention

The Background

With offices in Atlanta and Dallas in the United States of America, Aperturent are the industry leaders in camera gear rental. Whether you're a professional, hobbyist or you're simply going on holiday, Aperturent are your first port of call should you need to rent expensive camera gear for a short period of time.

They stock a full range of gear that you can rent out online including Canon, Nikon, Zeiss, Sony and Panasonic Lenses, Cameras, Accessories and Video Equipment. They'll even ship it to you and arrange a carrier to collect it when you're finished.

The Challenge

Following winning an international award for our company website, Aperturent approached us looking for a digital partner for their business. We were given a brief by their team which outlined how their business runs, the statistics behind the current website and what they were looking to achieve.

It was now over to us - we were all set to create a new colour scheme and then wireframe and design every template of the new website before development begun. Our team were to engineer the front-end of the new website, and work with the in-house back-end development team to get it all working and launched.

The Solution

The main goal of the new website was to improve design and user experience to make the entire booking process easier and more enjoyable, and improve on the conversion rate of the current website, converting more visitors into customers. The colours chosen for the website reflect both the goals and the ethos of Aperturent - light, bright and interesting.

Once we had the colour palette in place, it was time to map out key features, positioning and get to work on wireframing each template of the new website. Following a single round of amendments, we then produced full sets of visuals for these templates ready for development to start. At each point these visuals were passed via the in-house back-end team to make sure everything was possible with their systems.

The Results

A complete set of front-end templates have now been handed over from our team to the head quarters in the US. The back-end development team at Aperturent are now working hard to integrate these templates into their system.

We're supporting their team throughout, and have made amendments to markup where required to make sure the integration is as easy as possible. We've also used Bootstrap and SASS, aiding our two teams to work together. We can't wait to see the new website launch, and will be sure to update this case study with a link when it does!

After a long search for an agency that could handle the front-end redesign of our company's website, I visited kolodo.com and was immediately impressed with the quality of their work.

I sent over the details of our project, and they quickly provided a quotation along with an estimated timeline for completion. The entire process was extremely easy.

Their team provided timely status updates, and were always willing to listen to our feedback along the way. We had one change that resulted in additional work that wasn't covered in the initial requirements, at which point they quickly provided available options and a new project timeline including the added functionality.

We are extremely pleased with the results and highly recommend them.

Oscar Ferrer

How can we help?

No matter the size of your project or digital marketing campaign, we'd love to hear from you! Get in touch below or call us on 0800 084 3086.