eCommerce Design & Build
For Brewfull Tea
For Brewfull Tea
Brewfull is a healthy tea, designed and produced to help you consume more fibre without noticing you are doing it. Government guidelines recommend 30g of fibre per day; the average consumption is just 18g. Each stick of Brewfull contains 6g of fibre.
Stocked in high-street stores, Amazon and their own website, Brewfull retail both green and breakfast tea in letterbox sized package. With large growth ambitions and national supermarket chains to pitch to, Brewfull needed a digital overhaul.
In September 2017 we were approached by Brewfull Tea. The team realised that their website needed to be more professional looking, but also needed to focus on marketing and converting visitors into customers. Their branding was complete and packaging printed, but their online presence didn't do them justice. They needed somewhere for their customers to visit and purchase easily online.
The old website was getting a single sale each day if they were lucky, and most of their revenue was from the high street or Amazon, both taking large cuts. The challenge was to design and build an eCommerce solution for the business that would transform their digital presence and allow customers to purchase the products in just a few clicks, with the aim to improve online sales.
Our team worked on wireframes and then full visuals for the new eCommerce website before the development team began coding and testing. We've kept page-load speeds and website size to a minimum throughout, however focused on flawless user experience and gorgeous design.
With WordPress and WooCommerce as the backbone to the website, we've designed and built a one-page showcase website that features a full blog as well as a shopping cart, checkout, order management and dispatch system. The website is fully integrated with Stripe and PayPal to allow customers to pay online too.
In the first week after launch the website had already exceeded it's predecessor. It's achieving over 2 minutes 30 seconds as the average session duration, which for a one-page website is pretty good going. It also saw three sales in it's first 12 hours.
Over the coming months we'll be assisting Brewfull with their digital marketing efforts, driving relevant traffic to the website via social media and improving their organic rankings. Fancy trying Brewfull? Head over to their website now!
After speaking to five potential eCommerce providers we chose Kolodo. It was a good decision. Young, sharp and commercially and technically savvy, they have built a gorgeous looking website with the emphasis on getting visitors to purchase. All done to budget and within the agreed timescale.Jonathan Middlemiss