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Branding & eCommerce Website

For Hunters Fuels

Hunters Fuels
Awwwards: Honorable Mention

The Background

Hunters Fuels is a start-up business, supplying winter fuels nationwide. The Clifford Jones Timber Group have backed Hunters Fuels, investing over £100,000 to kick-start the business in its first year.

The business has been set up to provide the best quality products to the wholesale and retail industries in the UK. Hunters Fuels is born following the Clifford Jones Timber Group having 70 years experience in the forestry industry.

The Challenge

We were appointed as the digital specialists at the conception stage of the newly formed business. Hunters Fuels needed a full brand created for them, along with the design, development and launch of an eCommerce store.

Our team met with the team from Hunters Fuels to plan the creation of a new brand, website and marketing strategy which would allow the new business to exceed their goals following launch.

The Solution

We produced over ten variations of branding for Hunters Fuels, from logos based on a flame to a tree, adapting in the end to a mixture of the two. The finished logo stands out from competition yet promotes the ethos of the 'green' business.

Once the branding had been confirmed, our web design and development team planned, wireframed, designed, built, tested and launched a brand new eCommerce website for the business, powered by WordPress and WooCommerce. Custom functionality was required, allowing bespoke shipping rules and bulk discounts based on ordering pallet quantities.

The Results

The website has performed really well in its first few weeks, and we're looking forward to seeing the sales statistics as it begins to gain the business new customers. We've focused on speed throughout, and the scores that have come in from various tools have been as high as 95/100.

We're now working with Hunters Fuels on a marketing strategy which includes conversion rate optimisation, search engine optimisation (for those important organic listings) and paid advertising management through Google AdWords.

The website is looking great, and I am extremely happy with the work Kolodo have completed on Hunters Fuels – we will be looking to re-develop the Clifford Jones Timber website later this year to celebrate being 70 years as a business and we will definitely be using Kolodo! Highly recommended, and have already passed on their details to some of my colleagues.

Josh Sambrook-Jones

How can we help?

No matter the size of your project or digital marketing campaign, we'd love to hear from you! Get in touch below or call us on 01244 566 566.