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Awwwards: Honorable Mention

On-going CRO for Freight First

6th April 2017 By Josh Diamond
We’ve just launched some re-designed elements to the Freight First website, in the aim to reduce bounce rate and improve overall conversion rate.

Conversion Rate Optimisation (CRO) is the process of rolling out changes to various elements of a website across a timeframe. This can also include adding split testing for measuring which colours, layouts, text and call-to-actions work best. We can measure the outcome of these changes through Google Analytics, and make further changes once we’ve seen these results of previous tests.

Our client Freight First wanted to reduce their bounce rate and improve conversion rate, so the first change we made was to completely re-design the top half of the website across all devices. Already this has reduced bounce rate, so we’re looking forward to seeing the on-going results from other changes as we progress.

Stephen Barnard, Marketing Executive, said:

“We would highly recommend Kolodo. They have done some recent work on our website to a very high standard, and kept us up to date every step of the way – they were a pleasure to deal with!”

Take a look at the website here »

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