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Darwin Escapes choose us to implement CRO strategy

19th July 2018 By Josh Diamond
Following launch of the new Darwin Escapes website, we’re really excited to have been chosen to implement a brand new Conversion Rate Optimisation (CRO) strategy, which will include carrying out theory-based tests with tracking in order to continually improve the conversion rate site-wide.

Our team have proposed a unique CRO strategy for Darwin Escapes, which will be implemented by splitting traffic across environments with varying factors, whether that’s colours, text or messaging. Changing these factors whilst measuring the results allow us to see which factor converts best over a period of time.

When a conversion is made, the environment split that the user was under will be recorded so we can measure the results. As we see positive results, we can slowly increase the percentage of traffic to this environment, ultimately making this change permanently.

If you’re looking for a team to improve the conversion rate on your website, feel free to drop us an email at hello@kolodo.com, or give us a call on 0800 084 3086.

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