The new ad format allows users to set up an ad with multiple headlines and several descriptions. Google will then begin testing different combinations in a bid to identify the one most likely to convert.
This new features falls in line with Google’s push towards automated ad rotation optimisation, encouraging advertisers away from manual A/B testing.
As the new responsive search ads are still in beta in AdWords, they are not available to all advertisers yet. However, given the drive towards automated testing, we can expect this to be available to all sooner rather than later…
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