We know the reason most don’t consider Google image search: Google Images used to push users through to your website when images were clicked. Now, Google simply loads your image up and most users won’t click through to your website. This means we can’t measure any impressions or clicks.
So, based on the fact you can’t measure results, should you be spending time working on your organic image rankings? The easiest way to tell is to Google one of your key terms. For example, “London Architecture”. If you see an images section below the adverts, it’s likely users searching for your search terms have been using Google Images.
If you’ve decided that you should work on your organic image rankings, it might be that you start with just a few key images, and then roll it out over all of your images when you get a chance. The good news is that the algorithm for images is simple compared to that of web results.
Below we’ve listed things to consider and work on to help your images rank well. Don’t forget Google can’t see the actual image (although they’re working on this, and some results suggest they can) and mostly relies on your help to distinguish whether the image is relevant.
If you need help with the technical side of getting your images to rank better, or you’d like to discuss your overall search engine optimisation strategy, feel free to speak to a member of our team today on firstname.lastname@example.org or 0800 084 3086.
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