In this article, we discuss why sliders are bad for User Experience (UX), Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO), following a conversation in the office between some of our senior team.
Whilst SEO and CRO experts have unanimously agreed that sliders have little use 99% of the time, they remain a prominent feature in many a website. The topic of numerous scientific studies, sliders have been proven to:
Put simply, sliders push down your content. This in turn, means content won’t be visible above the fold of your website ultimately damaging your rankings and conversion rate. As we know, content is a basic requirement for ranking for keywords. If you have little or no content on your page, you cannot expect to rank well for any of your key search terms. Further, forcing users to scroll is a major usability issue and therefore damaging to CRO. A user should only be required to scroll down after the page has grabbed their interest and enticed them to continue reading.
The use of sliders can inadvertently suggest to a user that you are unsure of what it is exactly that you are trying to promote. If you don’t know what to choose, how will your client/customer? Ultimately, you should know what your business is about and what product or service deserves the spotlight. By focussing on the right static image or message, you are delivering purpose to your users.
There are a number of alternative features you can use within your website to improve interaction and engagement whilst simultaneously upholding user experience, SEO and CRO, including:
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