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5 social media trends to watch in 2019

11th February 2019 By Rebecca Hughes
After a year of unexpected algorithm updates and data breaches in 2018, it’s understandable that as a marketeer you may be looking for insights that will prevent you from being blindsided once again. So, to help you stay ahead of the curve we’ve put together a 2019 digital guide highlighting 5 social media trends to watch this year.

Social eCommerce

With more and more people turning to online shopping than ever before, it’s no surprise that the news feed has become the new storefront for brands, with one in four people having purchased a product or service via social media.

Late last year, Instagram extended its offering by adding a dedicated shopping feed in search and explore, as well as adding ‘shoppable tags’ to posts and stories. Advertisers can now tag up to five products per post, and one on their story – sending users directly to the relevant purchase page.

Following in their footsteps is Snapchat, who recently revealed they’ll be partnering with Amazon to develop a shoppable AR experience. Watch this space…

Micro-influencers & Micro-brands

Initially, advertising and influencer marketing on social media was all about big, macro-influencers and brands. Now, the trend is moving towards small, micro-influencers who have a modest yet loyal fan base. Marketeers are seeing that micro-influencers – those with fewer than 100,000 followers – can be just as, or more effective given their impressionable fan base and niche social networks.

As digital marketing and campaign management platforms continue to improve their capabilities, expect these nimble influencers and businesses to continue to make a big impact in 2019.

Video Content

Whether it be our phones, laptop or tablets – video content has taken over our screens. In 2019, marketeers can expect to see video content become more searchable in platforms and SERPs and more video being shot in a vertical format.

Today, users want to see information opposed to reading it.

Increased Targeting

Over the course of the last couple of years, customers have come to expect brands to tailor ads to their wants and needs. Nowadays, nearly every social media platform offers some level of audience filtering when you opt to pay for advertising. These options range from simple geographic targeting to advanced filters that refine audiences into highly specific segments.

In 2019, it’s expected that brands will increasingly turn to hyper-targeted personalisation in order to reach their relevant audiences quicker, and more efficiently.

Mobile-First Content

In 2019, it may come as no surprise to a marketeer that more and more people are moving towards mobile devices than ever before. However – are you utilising that information?

This year, it’s critical to craft a social experience that is fluid, beautiful, and easily interactive for mobile users no matter what the device or content. Crafting mobile-first campaigns will ensure you’re appealing to the large majority of your audience-base, whilst also ticking Google’s boxes when it comes to SEO.

If you need help with your social marketing strategy, why not get in touch with our team on 0800 084 3086 or by emailing hello@kolodo.com today.

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