Ranking position ‘1.’ on Googles search engine is not something that happens over night, nor does it happen by chance.
The position of your website can be the reasoning for your success or your failure. Search Engine Optimisation (SEO) is the process of increasing traffic to your page through Googles ranking algorithm.
Below are a list of 7 ranking factors that our team of experts think are crucial to get your website at number 1!
Whilst this may sound obvious, meta titles and descriptions are paramount when it comes to on-page SEO. When search engines are reading your pages, they check variables such as the page title, description, headings and content in order to decipher what the page is all about. They then use this information in addition to factors such as DA, competition and off- page SEO in order to rank your page in a pre-determined position in their index. So get this right…and you are onto a winner!
Linking to authoritative pages within your content sends trust signals to the search engine. Supporting your content with trustworthy domains can increase the legitimacy of your content, and this is good for SEO and your rankings.
Well this is technically two (a little white lie)
First, is URL optimisation and the second is URL structure. Google URLs should be less than 255 characters and use hyphens to separate the different parts. Just like page titles, an SEO friendly URL is short, descriptive and includes your target keyword.
And secondly, the URL structure should mimic the structure of your website. Best practice is to group your pages into categories helping users to find what they want, faster. For example, a good structure would be:
Homepage > Services > Web Design
Homepage > Services > Design > Web Design.
It’s not only text that can be optimised, but also imagery, video and multi-media, which can all help aid your SEO.
Not only that, but imagery makes a page more interesting and easier to understand for users and SERPs. One of the biggest problems when using images however, is that they add to the loading speed of a page. To avoid this, here are a few of tips you can follow:
As page loading speed goes from one second to five seconds, the probability of bounce rate increases by 90%. Google have officially added speed as one of the known ranking factors.
As a marketeer, your job is to ensure your website loads as fast as possible by taking into account Google’s recommendations.
60% of Google searches come from a mobile device. This means that if your website is not mobile friendly, you are already losing half of your potential traffic. So, what should you do?
As a first step, check your website with the Google’s search console in order to identify any potential problems. Once fixed, crawl your site as would be done by a user and search engine and try and pinpoint any potential pain points with your site, ensuring everything is displayed correctly including your main CTAs.
Remember: quality content comes first. But what is considered good content?
If you need help with on-page SEO, or your wider digital marketing strategy why not get in touch with our team of digital experts who will be more than happy to help. Call us on 0151 374 2848 or email your query to firstname.lastname@example.org.
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