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With more and more people using their smartphones and tablets over desktop computers, it has become absolutely imperative to create a website that works across all platforms.

Having a responsive website means it will adjust to the device it is being displayed on, whether this is a mobile phone, tablet, laptop, desktop computer or 50″ TV! The website will remain user-friendly and respond to the changing environment – this also means that you are saving time, as you only have the one website that you have to keep up to date rather than a separate mobile website in the earlier days of mobile.

The usage of smartphones and tablets has increased dramatically, and has actually overtaken the amount of people that search on a desktop this year. 56% of all internet traffic is now via a smartphone or tablet! Responsive websites make it user friendly to browse, book, purchase and more, whether you’re using your thumbs or a mouse and keyboard. From a statistics perspective, making a website responsive will help to lower your current bounce rate.

Recently Google stated that having a responsive website can help with your Search Engine Optimisation (SEO) strategy due to it creating an overall better User Experience (UX). The easier your website is to use, the more chance you have that the customer will want to use the services you are providing or purchase/book online. It is now confirmed that responsive/mobile-friendly is a ranking factor and will influence your natural search rankings. It’ll also help if you’re running an AdWords or Social Media advertising account.

Test your website here with Google’s Mobile-Friendly Test tool.

If you would like to know more about responsive websites, or you’d like to consider making your website responsive or merging your desktop and mobile websites into one, feel free to give our team a call on 0800 084 3086. We’d love to hear from you.

More from our Journal

The industry is changing by the second, and so are we. Keep up to date with the latest by reading the articles below.

We’re awarded large contract to re-design Cheshire Scouts website
24th April 2018

We’re awarded large contract to re-design Cheshire Scouts website

We're absolutely delighted to have been chosen by one of the UK's largest Scout counties, Cheshire, to overhaul their online presence with b...

24th April 2018 We’re awarded large contract to re-design Cheshire Scouts website We're absolutely delighted to have been chosen by one of the UK's largest Scout counties, Cheshire, to overhaul their online presence with b...
Which social media channels should I be concentrating on?
16th April 2018

Which social media channels should I be concentrating on?

In the new digital age where social media platforms are continuously surfacing, how is one to know which one will be most beneficial to thei...

16th April 2018 Which social media channels should I be concentrating on? In the new digital age where social media platforms are continuously surfacing, how is one to know which one will be most beneficial to thei...
Cheshire Young Carers choose us for new website
13th April 2018

Cheshire Young Carers choose us for new website

We're really proud to announce our latest client win, as we reveal that Cheshire Young Carers have chosen us for their new website build! ...

13th April 2018 Cheshire Young Carers choose us for new website We're really proud to announce our latest client win, as we reveal that Cheshire Young Carers have chosen us for their new website build! ...
A brand new feature for Google My Business
12th April 2018

A brand new feature for Google My Business

A free tool for businesses and organisations to manage their online presence across Google, Google My Business allows users to manage public...

12th April 2018 A brand new feature for Google My Business A free tool for businesses and organisations to manage their online presence across Google, Google My Business allows users to manage public...

We've just opened brand new offices in Liverpool

Following on from an incredible 2017, we’re very excited to announce our new office in Mann Island, Liverpool, overlooking the prestigious Albert Dock. Fancy popping in for a chat? We'll put the kettle on!

We've moved to Liverpool!

Kolodo, 1 Mann Island, Liverpool, L3 1BP

We've moved to Liverpool!

How can we help?

No matter the size of your project or digital marketing campaign, we'd love to hear from you! Get in touch below or call us on 0800 084 3086.