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With more and more people using their smartphones and tablets over desktop computers, it has become absolutely imperative to create a website that works across all platforms.

Having a responsive website means it will adjust to the device it is being displayed on, whether this is a mobile phone, tablet, laptop, desktop computer or 50″ TV! The website will remain user-friendly and respond to the changing environment – this also means that you are saving time, as you only have the one website that you have to keep up to date rather than a separate mobile website in the earlier days of mobile.

The usage of smartphones and tablets has increased dramatically, and has actually overtaken the amount of people that search on a desktop this year. 56% of all internet traffic is now via a smartphone or tablet! Responsive websites make it user friendly to browse, book, purchase and more, whether you’re using your thumbs or a mouse and keyboard. From a statistics perspective, making a website responsive will help to lower your current bounce rate.

Recently Google stated that having a responsive website can help with your Search Engine Optimisation (SEO) strategy due to it creating an overall better User Experience (UX). The easier your website is to use, the more chance you have that the customer will want to use the services you are providing or purchase/book online. It is now confirmed that responsive/mobile-friendly is a ranking factor and will influence your natural search rankings. It’ll also help if you’re running an AdWords or Social Media advertising account.

Test your website here with Google’s Mobile-Friendly Test tool.

If you would like to know more about responsive websites, or you’d like to consider making your website responsive or merging your desktop and mobile websites into one, feel free to give our team a call on 0800 084 3086. We’d love to hear from you.

More from our Journal

The industry is changing by the second, and so are we. Keep up to date with the latest by reading the articles below.

Facebook release plans to make businesses less prominent
17th January 2018

Facebook release plans to make businesses less prominent

Facebook have announced plans to change how its news feed works, making posts from businesses, brands and media less prominent. We've done t...

17th January 2018 Facebook release plans to make businesses less prominent Facebook have announced plans to change how its news feed works, making posts from businesses, brands and media less prominent. We've done t...
Kolodo are awarded Shopify Partner status
12th January 2018

Kolodo are awarded Shopify Partner status

Here at Kolodo, we've started 2018 as we mean to go on. Today, we are delighted to share that we've been chosen as a registered partner of S...

12th January 2018 Kolodo are awarded Shopify Partner status Here at Kolodo, we've started 2018 as we mean to go on. Today, we are delighted to share that we've been chosen as a registered partner of S...
Matt joins the team as Front-End Developer
10th January 2018

Matt joins the team as Front-End Developer

Just 10 days into the New Year, we're delighted to welcome our 8th full-time staff member, Matthew Letford, to the team! Boasting a wealth ...

10th January 2018 Matt joins the team as Front-End Developer Just 10 days into the New Year, we're delighted to welcome our 8th full-time staff member, Matthew Letford, to the team! Boasting a wealth ...
GDPR in 3 minutes… Go!
8th January 2018

GDPR in 3 minutes… Go!

The General Data Protection Regulation, or GDPR as it's more commonly known, takes effect on Friday 25th May 2018. We thought we'd make it a...

8th January 2018 GDPR in 3 minutes… Go! The General Data Protection Regulation, or GDPR as it's more commonly known, takes effect on Friday 25th May 2018. We thought we'd make it a...

We've just opened brand new offices in Liverpool

Following on from an incredible 2017, we’re very excited to announce our new office in Mann Island, Liverpool, overlooking the prestigious Albert Dock. Fancy popping in for a chat? We'll put the kettle on!

We've moved to Liverpool!

Kolodo, 1 Mann Island, Liverpool, L3 1BP

We've moved to Liverpool!

How can we help?

No matter the size of your project or digital marketing campaign, we'd love to hear from you! Get in touch below or call us on 0800 084 3086.