A/B testing is the process of comparing several variables of a website against each other in a live environment, in order to measure differences in conversion rate.
A/B testing is used primarily to secure a measurable way of tracking whether or not one version of the website performs better than another. Frequently used to test changes to website features, the main purpose of A/B testing is to decipher whether or not a seemingly subjective choice regarding web design can be made objective. For example, testing changes to a landing page by altering image or text, can help to determine what factors increase conversions.
If you’d like help getting A/B testing set up within your website so you can measure the results when simple changes are made, ultimately helping you develop an effective marketing strategy for your business, call us on 0800 084 3086 or email your enquiry to firstname.lastname@example.org.
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