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Digital transformation & multichannel growth strategy for leading energy supplier

Client:
AMP Clean Energy

Sector:
Corporate

View:
ampcleanenergy.com

AMP Clean Energy

The website

Following the acquisition of several businesses, AMP Clean Energy required an ‘on-brand’ digital solution that would aid them in transitioning from two industry-leading brands, to one.

Case Study

Digital rebrand and transformation solution for leading energy supplier

Download this Case Study
city scape and network connection concept

The multi-million pound PLC placed emphasis on audience types, and requested a more effective, revised user-journey that would direct their traffic to the area of interest simply and efficiently.

The new solution, with WordPress as the driving CMS, now provides strong brand control through an effective publishing platform and encompasses eCommerce functionality for their biomass wood fuel offering, as they continue to invest in companies who support decarbonisation.

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Bespoke

development in a simple to use CMS

A results focused multichannel strategy

Following the launch of a successful transformation project, AMP Clean Energy wanted to promote their new corporate image and penetrate their service offering in the energy sector.

The multi-million pound PLC wanted our support for the activation of a full-service digital strategy, to accelerate and boost their brand image, promote their fuel and heat contract services and drive growth across the business.

Heat-contracts

16

hours of discovery and consultancy workshops

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CRO

including eye tracking and heat mapping

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The setup of strategic, multichannel marketing campaigns to drive revenue and growth from new and existing clients, up-sell fuel and heat contracts to customers across their value chain, and promote their energy and heat divisions.

The strategy compromises of digital PR, email campaigns, paid search and social advertising, organic search, and conversion rate optimisation.

Our expertise

Through inspiring and collaborative workshops we focus on building relationships, understanding your business goals, and forming a strategy which once implemented, will accelerate your growth using digital.

Expertise

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Here's the exciting bit. The start of something new. Whether you'd like some advice, or a full strategy putting together, or perhaps you fancy a new career, our Directors would love to hear from you.

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We work with ambitious brands who are looking to partner with a passionate team of marketing experts.

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