A digital-centric approach to increase brand awareness and interaction
Supporting children who care for others whilst generating support and funding.
Cheshire Young Carers are a charitable organisation whose aim is to provide young carers with the relevant support required to allow them to thrive as children. Delivering effective and fun respite for young carers since 1997, Cheshire Young Carers approached us whilst looking for a digital solution for their brand.
With the target audience a primary concern, the new website needed to be built with usability at the forefront of design. The brief was to create a digital showcase for the fantastic work carried out by the organisation, whilst simultaneously providing a place for potential partners and volunteers to register their interest, and allowing carers to book onto events online.
The new website was hand-coded using innovative development techniques in the WordPress content management system and boasts a wide range of features and functionalities including: night and day theme, animated elements, events, news and testimonial and client sliders to name a few. Beautiful animation and a user-centric development strategy ensured an intuitive and engaging experience for users across a number of devices.
Following a successful website launch, we continue to work with Cheshire Young Carers on the optimisation of their website, ensuring performance remains at an optimum and user needs are catered to. We look forward to seeing our digital partnership grow as we continue to achieve fantastic results for this forward-thinking brand.