Accelerating growth through digital transformation

Kolodo Branding
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Groundbreaking website for Darwin Escapes

A complete website and user experience overhaul ensuring future scalability for 22 luxury holiday parks across the UK.

Darwin Escapes
Darwin Escapes

The Background

Darwin Escapes are one of the UK’s fastest growing travel companies, with a current portfolio of 22 holiday resorts spanning both luxury and traditional styles. Having invested tens of millions of pounds transforming holiday parks, Darwin Escapes approached us whilst looking for a digital partner capable of keeping them ahead of competition.

Darwin Escapes
Darwin Escapes
Darwin Escapes
Darwin Escapes
Darwin Escapes

The Brief

Having scaled up from just a few handpicked holiday parks, and rapidly expanding to a portfolio exceeding 20 resorts, the existing website was no longer fit for purpose. Both in terms of user experience and navigation, as well as the capability of the content management system, it was in need of a complete overhaul to ensure a solid foundation was in place for future expansion of the brand.

Darwin Escapes
Darwin Escapes

The Brand

The Darwin Escapes brand was first launched in 2014 and is now recognised nationally. As part of the digital transformation project, we had the challenge of accelerating brand awareness. The vision was you'd no longer stay at a single resort - you'd be visiting a Darwin Escapes location.

Darwin Escapes
Darwin Escapes
Darwin Escapes
Darwin Escapes
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#4D5459
#AAD0E5
#D9EDF6
#E7DFCF
#F4F2EC
#72C9F2
#87C8AE
#FAC792
#F6AC96
#BC9AC8
#8ED0DA
#9AC76A
#F8D855
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#D78BBB

The Experience

From an existing customer finding out about facilities at a resort, to a new customer booking a holiday online, downloading a brochure containing information on buying a holiday home, and booking a park visit, the website of over 3,000 pages needed to be easy to navigate and simple to use, both across desktop and mobile devices.

Darwin Escapes
Darwin Escapes

The Integrations

The new website seamlessly integrates with Google Maps allowing users to find their nearest resort, TripAdvisor to show the latest reviews and ratings, Instagram for the latest photos, and the weather forecast to show real-time resort weather. It also has a bespoke integration with Hoseasons, allowing pricing and availability to be dynamically shown within search results before completing a booking.

Darwin Escapes
54% Increase in holiday booking requests
Darwin Escapes
Darwin Escapes
11% Increase in time on page
5% Decrease in bounce rate

The Future

We're proud to work alongside the marketing team at Darwin Escapes every single day, and make changes to the website constantly as both the industry and the business evolve.

Our team have recently been awarded a six-figure contract to support Darwin Escapes with design, development, conversion rate optimisation, search engine optimisation, social media and creative campaigns for the next year.

More work

Accelerating growth through digital transformation. View our work »

Speak to our experts

Whether you have a problem that needs solving, are looking to grow your business or would like to join one of the most innovative agencies in the North West, we’d love to hear from you.